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Archive for the ‘Print’ Category

Research Confirms the Power of Print Marketing Communications

Recent buzz around the effectiveness of direct mail and print marketing communications may have marketers who’ve had all of their eggs in a digital basket rethinking their strategy in 2016 to incorporate a multi-channel approach. This “best of both worlds” strategy blends the emotional impact of paper with the convenience and immediacy of digital delivery.…

What a Pleasant Surprise! A Hand-written Note in Print

How to use print communications to cultivate customer relationships When you have a need for communications speed, nothing tops a digital message. Yet, we all know what an email inbox can look like at the end of the day. And how attractive the delete key can be when we have to prioritize what gets our…

Variable Data Printing Drives Better Response

The average person is exposed to 5,000 advertising and promotional messages every day. That’s more than 1.8 million annually. How can you cut through the clutter to be noticed . . . and remembered? With personalized, relevant messages that drive higher response, increase engagement and deliver greater ROI. Technology makes it easy! Enter variable data…

Parents Want Print for Back to School

When it comes to back-to-school shopping, parents named print advertising and direct mail as the two most preferred channels for receiving promotions and deals. The results were part of a study by analytics company Placed that surveyed more than 12,000 smartphone users on their usage and preferences. Some of the key findings include: -- Print…