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Archive for the ‘Email Marketing’ Category

5 Techniques to Improve Email Open Rates

With email marketing, you have a fast and affordable way to stay top of mind with existing customers and reach new audiences. One of the first hurdles email marketers need to overcome to connect with their subscribers is motivating the “open.” With inboxes full of competing messages, getting busy people to open your email so…

6 Great Ways to Grow Your Email Marketing List

Email marketing can only be as good as the quality of your email list. Each year, there is a natural decay in email marketing lists that reduces the effectiveness of your outreach. According to HubSpot, about 25% of your email data is out-of-date after one year. So, how do you keep your email marketing lists…